Abstract:

The study examines the marketing environment in the health and nutrition industry, considering rising health concerns and increased consumer awareness. It highlights the complexity of food marketing and the potential risks to consumer safety. The study aims to analyze marketing methods and their impact on customer behavior, emphasizing the importance of accurate nutrition information and ethical considerations. Descriptive research is used, focusing on gathering necessary data through survey questionnaires to summarize, assess, and recommend implications in the context of marketing strategies in the health and nutrition industry. A quantitative approach is employed to collect data from knowledgeable and skilled individuals through proper procedures and gaining consent. The study highlights the significance of accurate nutrition information, service quality, pricing strategies, and visual design elements in marketing. It explores the potential downsides of nutritional marketing a...