Abstract:

The purpose of this study was to analyze the influence of Internal Factors, External Factors, and Religiosity on the business strategy and business competitiveness of sustainable batik entrepreneurs under the guidance of GKBI. In analyzing, this study uses a quantitative method with a structural equation model (SEM) approach. The population in this study was batik entrepreneurs in the GKBI environment. The sample in this study were 120 respondents. This study used a data analysis method using SmartPLS software version 2.0.m. PLS (Partial Least Square). Samples collected as many as 120 respondents consisting of batik entrepreneurs from Tasikmalaya, Ciamis, Cirebon, Pekalongan, Yogyakarta, Solo, Ponorogo, and Gresik. The results of this study indicate that the factors that influence the business strategy of business and batik business competitiveness through the variables of Internal Factors, External Factors, and Religiosity. Results of the coefficient of determination (R-Square)...