Abstract:

This research aims to find out the influence of religiosity on the satisfaction of online-transaction customer, the influence of religiosity on the loyalty of online-transaction customer, the influence of customer experience on the satisfaction of online-transaction customer, the influence of customer experience on the loyalty of online-transaction customer, and the effect of satisfaction on the loyalty of online-transaction customer. The population of this research was all sharia banking customers in Jakarta. The number of samples in this study was 110 clients. The method of sampling using purposive sampling was done to the respondents with the following criteria: have become sharia bank customers at least for three years, have done online transactions, live in Jakarta, already have a permanent job, and have a minimum high school education. This research used Structural Equation Modelling (SEM) to process the data. The results showed that there was a religious influence on cust...