Abstract:

Research objective is to analyze whether local wisdom can moderate service quality with several variables involved, including developing strategy, firm service quality, government service quality, dimensions involved in this research are identifying the customer needs improvement strategy, and how the role of the government in supporting service quality by looking at the dimensions of interaction, environment, information, system, network and outcomes obtained. Local wisdom is a part of moderation in this research to be able to see the extent of the role of government and star hotels to respond wisely that has been passed down by its predecessors. Research method used in this study is the quantitative method and survey techniques. Number of samples needed in this study were 62 respondents given in the form of direct questionnaires and also through electronic media. Respondent was the head of the Provincial and City Culture and Tourism Office in Riau Islands. Processing was perfo...