Abstract:

Organizations need to respond to a rapidly changing global environment. In order to achieve increased and sustainable results, Organizations need to execute strategies and engage employees. Performance of organization is measured by analyzing where the organization is in regards to its goals and its mission. It can either view their challenges as competition with others or as opportunities to push them closer to reaching their full potential. This study is focused to determine the performance of the organization in four perspectives to measure its health. Balance scorecard helps organizations to clarify their strategy and communicate the business’s top strategic priorities and objectives. Each of these perspectives focuses on different side of the company and creating balanced view of the organization. The Balance scorecard sets out the principle of performance management by balancing four perspectives namely Financial, Customer, Internal process, Learning and growth....